Soraya makes such an interesting point about the at times misguided focus on sustainability, and how this can be a barrier. I'm beginning to think the entire way the outdoor industry talks about climate and sustainability is really ineffective and inward-looking.
I'd also agree that the industry can be inward-looking. At a talk on the future of fashion at the Blue Earth Summit this week, one of the panel got quite exasperated about that and said (I'm paraphrasing): "What's the point of saying all this to the choir who already know and care about all this stuff, we need to have these discussions in a room full of Trump voters and those outside the echo chamber". Not sure what the answer is, or that it's always ineffective tho. Making people who already care a little bit about the environment care more through their love of the outdoors can still be a good thing tho no?
Soraya makes such an interesting point about the at times misguided focus on sustainability, and how this can be a barrier. I'm beginning to think the entire way the outdoor industry talks about climate and sustainability is really ineffective and inward-looking.
Yep agree such an interesting point from Soraya.
I'd also agree that the industry can be inward-looking. At a talk on the future of fashion at the Blue Earth Summit this week, one of the panel got quite exasperated about that and said (I'm paraphrasing): "What's the point of saying all this to the choir who already know and care about all this stuff, we need to have these discussions in a room full of Trump voters and those outside the echo chamber". Not sure what the answer is, or that it's always ineffective tho. Making people who already care a little bit about the environment care more through their love of the outdoors can still be a good thing tho no?
Thank you for your chat. Sorry to hear about your doggy, never not sad to loose a companion.
I like the way Patagonia strike the word sustainably from the ethos, and marketing. One of the fist clothing companies to self identify greenwash.